Resume
Design Approach
I believe great product design blends empathy, usability, and business goals to create impactful digital experiences. My process always starts with user research, understanding real people and real problems ensures that every solution is grounded in genuine needs, not assumptions.
I champion iterative design and frequent testing, seeing each project as a chance to deliver measurable value. I’m passionate about collaboration, data-backed decisions, and thoughtful detail, from minimum viable concept through polished launch.
Experience
Product Designer III, ICICI Lombard
Feb 2024 - April 2025
Led the end-to-end redesign of the mobile application for India's leading insurance provider.
Flagship App Redesign: Spearheaded comprehensive redesign of flagship mobile application reducing customer service calls by 37%
Conducted in-depth user research with 40+ customers to identify pain points in existing insurance management journeys.
Created intuitive information architectures and user flows to reduce ambiguities.
Conducted User Acceptance Testing (UAT) to ensure the designs met business & user requirements, identified gaps, and minimized post-launch issue.
Design System Development: Created company's first design system; audited patterns across 8 digital products; established unified component library with accessibility compliance; reduced design-development handoff time by 30 %
Product Designer II, Lenskart
Jan 2023 - FEB 2024
Home Page Redesign: Redesigned the mo bile app's home page, resulting in 14% increase in Home-to-Product listing page conversion, validated through A/B testing .
User Research: Created 5 data-driven personas; redesigned Explore section that increased cart conversion by 20%.
Service Enhancement: Streamlined "Lenskart at Home" appointment booking process, reducing drop-off rates by 30%.
Product Designer II, Axis Bank (THEM Consulting)
Experience Designer
July 2021 - Jan 2023
UX Audit: Identified 75+ usability issues with detailed recommendations; presented to executives, helping THEM Consulting secure a major project ( Axis Bank ) .
Led Digital Transformation: Redesigned 30+ banking services, reducing customer service calls by 70% ; decreased task completion time by 45%
Launched new feature “One View”: Designed unified financial management section achieving 40% adoption within one month of launch.
Education
Bachelors in Industrial Design
June 2017 – July 2021
Unitedworld Institute of Design
Design Thinking & Innovation
April 2025 – July 2025
Harvard Business School
Innovation with Gen AI
April 2025 – July 2025
Digital Data Design Institute of Harvard
Skills
Product Design, UX Research, UX Design, UI Design, Advanced Prototyping, Design Systems, UX Strategy, Service Design, Human Interface Guidelines, Accessibility, Project Management, Stakeholder Management, Design, Leadership, Front End Development, Public Speaking, Mentoring
Tools
Figma, Lottie, Jitter, Rive, Framer, Sketch, Photoshop, Miro, Microsoft Office
Ready to build something amazing?
I'd love to connect with you!